Brownsville Television™ (BTV)

Rebranding Project
Client: City of Brownsville
Disciplines: Rebranding, Brand Identity, Strategy, Digital

BTV helps you connect to Brownsville. Brownsville Television is the City of Brownsville’s PEG channel whose programming included COVID-19 updates, city commission meetings, public meetings, news, conferences and educational programming and initiatives. The City of Brownsville knew that they needed a rebrand for their PEG channel so we created a new brand strategy that was brought to life through an updated visual identity, designed to better distinguish BTV from their competitors and connect with the city, and their partners.