Ensure You’re Not Overlooked™

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Client: Warby Parker
Disciplines: Copywriting, Advertisement, Marketing, Design

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose and style. We’re constantly asking ourselves how we can do more and make a greater impact-and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world-without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal. Every idea starts with a problem. Ours was simple: Glasses are too expensive.

Our Objective: Showcase that you can try five different pairs of high quality glasses without leaving home for a reasonable price.