We're idea generators. Content creators. Perception manipulators. Brand resuscitators. Call it what you will, but in the end, what we do in this business usually comes down to what we can fit inside a rectangle, and a billboard is a rectangle.

For many years, "Print is dead" has been a refrain often used to suggest that traditional print media is on the decline and will eventually disappear in the face of digital advancements. However, while it's true that the media landscape has shifted significantly with the rise of the internet and digital technology, print still has a prominent and enduring role in our society.