How to Set Up an Instagram Shop (Beginner’s Guide)
Close-up of a woman holding a smartphone with an open Instagram Shop, displaying skincare and beauty products like face masks, serums, and creams. The shop interface features product images, prices, and a clean layout ideal for e-commerce browsing.
Turn your feed into a storefront with just a few clicks.
Instagram is no longer just a place for pretty photos—it’s where people shop. With Instagram Shop, you can turn your posts and Stories into clickable, shoppable content. If you sell physical products and want to reach customers while they scroll, setting up your Instagram Shop is a smart move.
Here’s a step-by-step guide to help you launch your shop and start selling directly from your feed.
Step 1: Make Sure You’re Eligible
Before diving in, make sure your business meets Instagram’s requirements:
You sell physical products
You comply with Instagram’s commerce policies
You have a Business or Creator account
Your account is connected to a Facebook Page
Selling services or digital products? Instagram Shop is only available for physical items.
Step 2: Set Up a Facebook Commerce Account
Instagram Shop runs through Meta’s Commerce Manager, so you’ll need to create a product catalog via your Meta Business Suite:
Go to Commerce Manager
Click Add Shop
Choose how you want to sell: Instagram, Facebook, or both
Add your product catalog manually or connect it to a platform like Shopify
Already on Shopify? You can sync your catalog automatically with a few clicks.
Step 3: Connect Your Instagram to the Catalog
Once your catalog is ready, connect it to your Instagram:
Go to Instagram Settings > Business > Set Up Instagram Shopping
Follow the steps to submit your account for review
Approval usually takes a few days
Once approved, you’ll see a new “View Shop” button on your profile.
Step 4: Tag Products in Your Posts
Now the fun part: making your posts shoppable.
When creating a post or Story, tap “Tag Products”
Select products directly from your catalog
You can tag up to 5 products per image post
Keep it natural. Show your product in use, not just sitting on a shelf.
Step 5: Use the Shop Tab on Your Profile
Once live, your profile will feature a Shop tab where users can browse products directly from your grid.
Make your best content shoppable
Use Highlights for product collections
Link to your Shop in your bio and Stories
Want to boost visibility? Run product-based ads that link directly to your Instagram Shop.
Who Should Use Instagram Shop?
If your audience is already on Instagram and your products are visually appealing, it’s a no-brainer.
Perfect for:
Boutique fashion brands
Home goods & lifestyle shops
Beauty, skincare, and wellness products
Handmade or artisan items
Stationery, art prints, or decor
If it looks good in a photo, it belongs on Instagram.
Final Thoughts
Instagram Shop is one of the easiest ways to turn your followers into customers. With just a few steps, your business can be shoppable 24/7—no website required. Whether you’re launching a product line or scaling your online store, this tool helps bridge the gap between discovery and checkout.
Start with what you have. Make it visual. And most importantly—make it shoppable.
