How to Set Up an Online Store on TikTok (And Who It’s Perfect For)
Home kitchen setup for a small business TikTok Shop livestream, featuring a ring light, smartphone, and houseplants in the background. Ideal workspace for content creation and product promotion on TikTok.
Get discovered, go viral, and start selling — all in one place.
TikTok isn’t just for dances and trending audios anymore — it’s become one of the fastest-growing platforms for online shopping. With the launch of TikTok Shop, brands now have a new way to reach customers right where they’re already spending their time.
Whether you’re a small business or just getting started, this guide breaks down how to set up your TikTok Shop — and what types of businesses are best suited for selling on the platform.
Step 1: Sign Up for TikTok Shop
Head to the TikTok Shop Seller Center and create a seller account. You’ll need:
A TikTok account (business or personal)
Business registration info or a government ID
A bank account for payouts
You can sign up as a registered business or an individual seller.
Step 2: Add Your Products
Once you’re approved, it’s time to upload your products:
Go to Product Management > Add Products
Include product name, category, description, price, and photos
Make sure your images are clean, clear, and TikTok-friendly
TikTok is visual — use photos and videos that feel natural, fun, and engaging.
Step 3: Connect Your TikTok Account
To promote and tag products in videos, connect your TikTok profile to your shop:
Go to Linked Accounts
Link your business TikTok account
You’ll now be able to tag products in your TikTok videos and livestreams
Want better reach? Create native-looking content that blends seamlessly into someone’s For You Page.
Step 4: Fulfill Orders + Get Paid
When someone purchases from your shop:
You’ll receive an order notification
Pack and ship using TikTok’s order guidelines
Payment is released after delivery confirmation
Shipping times and reviews matter — fast fulfillment helps you rank higher.
What Kinds of Businesses Should Sell on TikTok?
TikTok Shop isn’t for everyone — but it’s perfect for brands that are visual, trend-savvy, and customer-centric. If you fall into one of these categories, it’s worth setting up:
1. Beauty & Skincare Brands
Before-and-afters, tutorials, GRWM (Get Ready With Me) videos — beauty content thrives on TikTok.
2. Clothing & Accessories
Try-on hauls, outfit inspo, and styling tips create easy, relatable content that boosts conversions.
3. Food & Beverage Brands
Snack unboxings, product tastings, recipe collabs, and aesthetic packaging all make great TikTok content.
4. Home & Lifestyle Products
Think cleaning hacks, home makeovers, planners, or wellness items — anything that solves a problem or looks good on camera.
5. Digital Products & Merch
Even creators selling courses, presets, or custom merch are finding success with the right TikTok strategy.
If your product solves a problem, has a cool “wow” factor, or fits into a niche community, TikTok is your playground.
Final Thoughts
TikTok Shop combines entertainment and e-commerce in a way no other platform has. If you’re willing to show up, stay consistent, and ride the trend wave, it’s a powerful tool to grow your brand and connect with new customers.
Start small. Test a few products. And remember — the magic happens in the scroll.
